Need to Know Info: Facebook Posts and Rising to the Algorithmic Top of News-Feeds.

Are you a Content Spammer? Frequent Poster? Brand? Social Influencer? Facebook User?
Everyone on Facebook is going to be effected by the Facebook Algorithm changes, with a focus on audience control and “interesting posts” the new changes are set to shake up all Facebook posts and News-Feeds.

4 Points of Focus.

1. Friends and Family Come First
Friends comments, likes and posts will appear top of feed, similarly their “shared” posts will also be driven to the top of audiences News Feeds.

2. Audience Need to Feel Informed.
Content will be required to have a stronger sentiment and should be focused on evoking emotions rather than funneling audiences to “buy” or view your website links.

3. Be Entertaining
Audiences are on Facebook to be entertained as much as they are there to connect with friends, similarly to informing audiences your content must entertain their interests otherwise they won’t want to connect or share with what you publish.

4. Audiences Control The Feed 
“Unfollow”, “Hide” and “See first” are both exciting and scary factors which will change the way in which content is displayed and shown on audiences News Feeds.

Why the focus on audience choice is Exciting and Scary all at once.

Exciting
– Audiences who want to connect with your brand will now be able to label your content as “see first” and also do this with their friends making viral content or connective posts much more valuable in order to gain both followers and build audience members.

Scary
– One mistake can lead audience members to “hide” or “unfollow” all of your posts. Did we mention ALL OF YOUR POSTS? Offending can lead to the death of audience members, poorly timed or misunderstood posts/jokes are now also garnering the ability to strike down audience numbers.

– Bad content is more likely to go viral and audience shares have a larger impact then ever before.


TLDR; Facebook Users and Brands need to focus on “Share-ability”, due to algorithmic changes posts that will be the highest ranked and will spend the most time on the News Feed will be ones that audiences “want”, this means targeting similar “likes” “shares” and “comments” will be integral to the virality content. This also means that tragedies, large events and impactful news stories will yield the largest benefit in terms of News-Feed cut through for Facebook strategy.

LinkedIn

Why should anyone care about LinkedIn?

The merge of Microsoft’s 1 Billion Users with Professional Networking giant LinkedIn’s 433 Million users sets to enhance and evolve the way in which LinkedIn is utilized. With a 9% increase, the average unique visiting members per month has grown to over 105 million and interacting with this growing space will be key to succeeding within the professional world. Despite the increase in unique visitors LinkedIn members still have to remain professional on their profiles.


A few key elements to remember when interacting and posting on LinkedIn include but are not limited to:

Do’s:
– Communicate in a professional manner (Little to no swearing, minimal slang unless industry relevant)
– Acknowledge your audiences communication and maintaining quick replies.
– Keep images safe for work and relevant to your professional network
– Posting industry relevant information
– Avoid spamming your network like the plague

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Don’ts:
– Use the wrong photo
– Treat LinkedIn like your personal Facebook or Instagram
– Ask people to endorse your skills
– Be afraid to connect with co-workers
– Try to connect with every user you see on LinkedIn

The Do’s and Don’ts of the Twitter-Sphere

Twitter Audiences can be fierce and fiery, here’s some Do’s and Don’ts when trying to tame the wild beast which is the Twitter-Sphere. 

Do
Keep it short.
Twitter is 140 characters for a reason, don’t over-complicate your message.

Do
Be interactive.
Retweet, Like, Comment, DM with your audience, don’t treat them as though they are passive.

Do
Retweet relevant content.
Align your Twitter with your audience, get them excited about the things you are excited about and what you stand for.

Do
Create a real voice for your brand.
Retweet and Comment on things that directly relate with your brand or pages ideas, don’t try to fake it to gain followers, be yourself and they will come.

Do
Communicate with a diverse range of audiences.
Don’t be afraid to branch out to a different audience if you feel what you’re saying is relevant or interesting to them.

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Don’t
Overthink when and what to post.
Your audience wants an authentic page, something that is run by a human, mistakes are okay as long as they are rectified.

Don’t
Use irrelevant hashtags.
Your audience will vilify you and so will the audiences who’s hashtag you’ve used incorrectly, avoid the burn of an angry audience and remain relevant to their interests.

Don’t
Ignore your audience.
Your audience is following you for a reason, don’t leave their questions unanswered no matter how mundane they may seem, every comment is a chance to engage with your audience.

Don’t
Retweet everything.
Again your page needs to be engaging and relevant to the people who follow you and what you retweet should align with your own pages beliefs and ideas.

Don’t
Be a robot.
Audiences know if your post has been scheduled and when your post is just automated without any real sentiment, connect with your followers, they want to hear about the REAL YOU.